DETAILED
COURSE CURRICULAM
Export
Management Programmes Export Management &
Documentation (CT-21) : Export : Need & Relevance, Sources
of Export Information, How to Setup Export House, Formalities
of Registration For Exporters, Export Documentation, Processing
Of An Export Order, The EXIM Policy 1997-2002, E-Commerce
in Export, Project Export, Product Specialisation. Export
Finance Procedures (CT-22) : Export Sales Contract And Incoterms,
Terms of Payment In Exports, Export Finance, Letter of Credit,
Exim Bank & ECGC, Export Pricing, Export Cargo Insurance,
Packaging & Labeling. International Marketing (CT-23)
: Introduction to International Marketing, Selection of
Products, Identification of Export Markets, Product Planning
for Exports, International Marketing Channels, Business
Communication in Export, International Marketing Logistics.
INDIRECT TAXES (CT-24) : Background of Indirect Taxe Laws,
Liability of Central Excise Duty, Other Excise Procedures,
Procedure for Import and Export, Export Promotion Schemes,
Other Provisions in Customs Law, Penalties and Offences
Under Customs Act, Introduction to Central Sales Tax, Quantum
of CST payable, Restrictions on Taxation Under CST Act.
INTERNATIONAL TRADE (CT-25) : International Trade-An Introduction,
The Basis of International Trade, Gains From Trade &
Terms of Trade, Balance of Payments, Trade Barriers, Countertrade
& Trade in Services, Foreign Exchange, Economic Integration,
Regional Groupings & Commodity Agreements, International
Economic Organisations and Forums, International Monetary
System & Eurodollar Market, Multinational Corporations,
WTO and Trade Liberalisation, Foreign Trade and BOP of India.
PRINCIPLES OF MANAGEMENT (CT-26) : Introduction to Management,
Schools of Management Thought, Social Responsibility of
Management, Process & Function of Management, Planning,
Decision Making, Management By Objective, Concept of Organisation,
Delegation of Authority, Centralisation & Decentralisation,
Staffing, Direction, Leadership, Motivation, Communication,
Control. FOREX MANAGEMENT (CT-27) : Theory of Foreign Exchange,
Fluctuations in Foreign Exchange, Rates And Terminologies,
Foreign Exchange Transactions and Rate Mechanism, Forward
Exchange, Exchange Rate Policy & Exchange Control, Convertibility
of Rupee in India, Foreign Exchange Market in India. INTERNATIONAL
PROJECT MANAGEMENT (CT-28) : What is a project?, Process
of Project Identification, Identification of factors and
actors, Scouting for project ideas and screening, Sources
of net present value, Feasibility study, Collection of information
about demand, Conduct of Market Survey, Demand forecasting
methods, Technical Analysis-Materials, Input constraints,
Procurement of machineries, Financial Analysis-cost of project,
Means of Finance, Working capital requirement, Use of break-even
chart, Projections of profitability, Principles of measuing
Cash flows, Different views of cash flows, Time value of
money, Appraisal criteria, BC Ratio and IRR, Investment
Appraisal in International Field, Analysis of Project Risk
Sensitivity Analysis, Risk-Adjusted Discount rate and certainty
Equivalent method, Social Cost Benefit analysis, Network
Technique, PERT & CPM, Post-audit and performance evaluation,
Behavioural Issues. BUSINESS LAWS (CT-29) : Company Law,
Law of Contracts, Arbitration & Conciliation Act, Partnership
Act, Special Business And Economic Laws. India's FOREIGN
TRADE (CT-30) : Meaning and Types of Trade, Foreign Trade
& Economic Development, India's Foreign Trade During
Planning Period, Recent Trends in India's Foreign Trade,
Balance of Trade and Balance of Payments, Free Trade Vs
Protection, Export Promotion in India, India's Trade with
E.U. or E.C.M., India's trade with USA, GATT and UNCTAD,
Short Notes. International Business Environment (CT - 31)
: International Business : An Introduction, International
Business Environment, International Business Intelligence,
International Pricing, International Distribution, Globalization,
India in the Global Setting, Globalization of India Business.
International Marketing Research (CT-32) : Introduction,
Marketing Research Management, Value of Information, The
Research Process, Scientific Method and Research Design,
Secondary Data, Collection of Primary Data, Scaling Techniques,
Sales Analysis and Forecasting, New Product Development
and Test Marketing, Advertising Research. Project Work (CT-50)
: With a view to channelise your thinking towards the application
of the concept that you have learnt in the course of your
study.
Marketing & Sales Programmes
International Marketing (CT-23) : Introduction to International
Marketing, Selection of Products, Identification of Export
Markets, Product Planning for Exports, International Marketing
Channels, Business Communication in Export, International
Marketing Logistics. PRINCIPLES OF MANAGEMENT (CT-26) :
Introduction to Management, Schools of Management Thought,
Social Responsibility of Management, Process & Function
of Management, Planning, Decision Making, Management By
Objective, Concept of Organisation, Delegation of Authority,
Centralisation & Decentralisation, Staffing, Direction,
Leadership, Motivation, Communication, Control. MARKETING
MANAGEMENT (CT-33) : Introduction of Marketing Management,
Marketing Planning, Marketing Research, Marketing Segmentation,
Study of Consumer Behaviour, Product Development, Branding,
Packaging and Labelling, Pricing Policies, Channels of Distribution,
Management of Physical, Wholesale and Retail Distribution,
Advertisement and Sales Management. BUSINESS LAWS (CT-29)
: Company Law, Law of Contracts, Arbitration & Conciliation
Act, Partnership Act, Special Business And Economic Laws.
Principles of Sales Management (CT-34) : Introduction of
Sales Management, Sales Forecasting and Sales Budget, Sales
Organisation, Salesmen Recruitment, Salesman Training, Remuneration
of Salesmen, Sales Territory and Sales Quota, Salesmanship.
Advertising Management (CT-35) : Advertising - its Purpose
and Function, Advertising World, Advertising in Marketing
Mix, Appeal in Advertising, Layout of Advertisement, Advertising
Budget, Selection of Media for Advertising, Advertising
Agency Functions, Selection & Co-ordination.
Pharma Marketing Programmes
PRINCIPLES OF MANAGEMENT (CT-26) : Introduction to Management,
Schools of Management Thought, Social Responsibility of
Management, Process & Function of Management, Planning,
Decision Making, Management By Objective, Concept of Organisation,
Delegation of Authority, Centralisation & Decentralisation,
Staffing, Direction, Leadership, Motivation, Communication,
Control. MARKETING MANAGEMENT (CT-33) : Introduction of
Marketing Management, Marketing Planning, Marketing Research,
Marketing Segmentation, Study of Consumer Behaviour, Product
Development, Branding, Packaging and Labelling, Pricing
Policies, Channels of Distribution, Management of Physical,
Wholesale and Retail Distribution, Advertisement and Sales
Management. pHARMA SELLING AND SALES MANAGEMENT (CT-44)
: Selling And Marketing Concepts, Selling Process, Job Skills
of Pharma Field Force, Sales Organisation, Sales Force Management,
Sales Targets And Training, Motivation For Career Growth,
Performance Appraisal. pHARMA DISTRIBUTION MANAGEMENT (CT-45)
: Introduction to Pharma Distribution Management, Distribution
Management in the Past, Present and Future, Wholesaling
in Pharma Distribution, Retailing in Pharma Distribution,
Nature and Function of C&FA, Role of Medical Representative
in Pharma Distribution Physical Distribution-Transportation
Warehouse-Inventory Control, Merger and Acquisition ANATOMY,
PHYSIOLOGY AND PHARMACOLOGY (CT-46) Cell Structure, Elementary
Tissues of the body and Blood Composition, Digestive System
& Vitamins, Function of heart, blood presure and cardio
vascular disorders, Nervous system and parts of brain, Structure
and Function of Skeletal Muscle, Endocrine Glands, Hormones
& Physiology of Respiration, Urinary & Reproductive
System, Structure and Function of different Organs of Body.
PHARMA PRODUCT MANAGEMENT (CT-47) : Market Segmentation
& Product Management, Role of Product Manager &
Product Life Cycle, Product Portfolio Analysis & Development,
Management of New Product Launch, Branding, Brand Creation
& Market Testing, Factors Influencing The Brand In Product
Life Cycle, Branding Strategies and Techniques. Paradigms
in pharmaceutical industry (CT-48) : Discovery, Stability
Testing & Clinical Trials of Medicines, Marketing Studies
& Drug Surveillance with in Pharma Industry, Pharmaceutical
Environment, Ethics & Practice, International/Multinational
Pharma Scenario, Pharmaceutical Scenario-Indian Perspective,
Intellectual Property Rights & Implication on the Indian
Pharma Industry, Small Manufacturers & Drug Productivity,
Drug Related Options & Future Trends. BUSINESS LAWS
(CT-29) : Company Law, Law of Contracts, Arbitration &
Conciliation Act, Partnership Act, Special Business And
Economic Laws. Advertising Management (CT-35) : Advertising
- its Purpose and Function, Advertising World, Advertising
in Marketing Mix, Appeal in Advertising, Layout of Advertisement,
Advertising Budget, Selection of Media for Advertising,
Advertising Agency Functions, Selection & Co-ordination.
Preparation of Selection Procedure (CT-16) : Understanding
Your Attitude, So what is a positive Attitude?, Potential,
How to search a Job, Rewards for Medical Representative
in Selling as a Career, Procedure of Selection, Criteria
For Selecting A Medical Representative - A Check List, Criteria
For Selecting A Front Line Manager, What is an Interview?,
Key to Make Good Impact During The Interview, Factors Considered
In Selecting The Job, Salary Structure And Remuneration,
Specimen Sample of The Interview, Importance of Bio-data,
Business Communication in Pharma Industry (CT-17): Business
Communication : What it is all about, Forms of business
communication, Design for effective communication, What
should be communicated. And when, Putting ideas together
for communication, How to communicate effectively, Key audiences
in business communication, Verbal communication, Non-Verbal
communication, Written communication, Using the right medium,
Qualities of an effective communicator. International Marketing
Research (CT-32) : Introduction, Marketing Research Management,
Value of Information, The Research Process, Scientific Method
and Research Design, Secondary Data, Collection of Primary
Data, Scaling Techniques, Sales Analysis and Forecasting,
New Product Development and Test Marketing, Advertising
Research. Project Work (CT-50) : With a view to channelise
your thinking towards the application of the concept that
you have learnt in the course of your study.
Tourism Administration Programmes
PRINCIPLES OF MANAGEMENT (CT-26) : Introduction to Management,
Schools of Management Thought, Social Responsibility of
Management, Process & Function of Management, Planning,
Decision Making, Management By Objective, Concept of Organisation,
Delegation of Authority, Centralisation & Decentralisation,
Staffing, Direction, Leadership, Motivation, Communication,
Control. Principles of TOURISM (CT-51) : Tourism Principles,
Evolution of Tourism, Socio-Economic Facets of Tourism,
Tourism Planning and Development, Modern Tourism, Travel
Industry, Tourism Marketing, Future Tourism Management Concept,
Case Studies. Hospitality Management (CT-52) : Introduction
to Hospitality Management, Classification & Category
of Hotels, Ownership and Laws in Hospitality Industry, Functional
Department and its Activities, Managerial Issues, Financial
Statement, Purchase and Storage, Marketing. TOURISM Product
(CT-53) : Ancient Religions of India, Indian Culture, Art
and Architecture, Performing Arts (Music, Dance and Drama),
Nature based tourism, Adventure tourism, Organisation and
Management of and event, Other tourism products. ecology
of TOURISM (CT-54) : Basic Principles of Ecology and Environment,
Human Ecology and Tourism, Tourism and Environment, Tourism
and Ecological Impacts, Tourism and Common Property Resources,
Tourism and Sustainable Development, Alternative Tourism,
Tourism Policy and Environment. travel agency & transport
management (CT-55) : International Travel Organisations,
functions and role, Difficulties. Travel terminology - IATA
Gerography and Three letter Codes, Introduction to Travel
Guide and Travel formalities, Operation of Travel Agency,
Time differences and Types of Aircraft and Customer facilities
and types of journeys, Tour Operations, Transport Management,
Air fare.
Software Marketing Programmes
MARKETING MANAGEMENT (CT-33) : Introduction of Marketing
Management, Marketing Planning, Marketing Research, Marketing
Segmentation, Study of Consumer Behaviour, Product Development,
Branding, Packaging and Labelling, Pricing Policies, Channels
of Distribution, Management of Physical, Wholesale and Retail
Distribution, Advertisement and Sales Management. Software
sales & promotional Management (CT-61) : Personal Selling
- Marketing Concepts & Market Segmentation, Interactive
Selling, Sales Prospecting, Recognition Process, Sales Presentation,
Objections Handling, New Technologies in Software Sales,
Advertising of Software Sales, Advertising of Software Products.
Software product & Project Management (CT-62) : Role
and organisation of project management, Project Definition
and strategy, Software process and project metrics, Software
project planning, Software project estimation, Software
project scheduling and tracking, Software product management.
Software Development Methodology (CT-63) : Introduction
to computer hardware and software, The software industry,
Software development, Use of methodology, Implementing the
methodology, Software development tools, Software engineering,
Issues in software use. Strategic Issues in Software Marketing
(CT-64) : Basics of software marketing, Marketing environment
and management, Market segmentation, Services, Information
Management, New Products, Enterprise resource planning,
Supply chain management, Indian software industry, Enterprise
collaboration systems, Competing with products and standards,
Providing the standards for industry as a competitive tool.
Trends in Software Industry (CT-65) : System software: Computer
system management, Application software - An introduction,
Basics of software development, Software development - languages
- certain trends, Viruses - Anti Virus Packages - certain
trends, Trends in Information Systems and business applications,
Database management: Managing data resources, Telecommunications
and the internet worked enterprises, Technology that is
likely to change software environment, Unified modeling
languages - scripting languages - application servers.
Finance Programmes
CT-27 (FOREX MANAGEMENT) : Forex Management
- An Introduction, Derivative, Foreign Currency Futures,
Foreign Currency Options, The Foreign Exchange Market,
Theories of Foreign Exchange Rate , Movement & International
Parity Conditions, Management of Foreign Exchange Risk,
Management of Translation Exposure, Management of Transaction
Exposure, Management of Economic Exposure. CT-75
(Multinational Financial Management) : International Financial
Management: An Overview, International Monetary System,
International Financial Institutions/Development Banks,
Balance of Payments, Foreign Direct Investment, Cost of
Capital and Capital Structure of the Multinational Firm,
Multinational Capital Budgeting-Application & Interpretation,
Multinational Cash Management, Country Risk Analysis,
International Taxation. CT-76 (Financial Markets & Services) :
Common Stock, Merchant Banker, Lising of Securities on a Stock
Exchange, Mutual Funds, Money Markets, Stock Markets
Indicators, Leasing, Hire Purchase, Factoring, Credit Rating,
Insurance. CT-77 (Working Capital Management) : Theories and
Approaches, Financing Working Capital Needs, Managing
Components of Working Capital,
Receivables/Cash/Inventory/Payables Management, Working
Capital Planning Model. CT-78 (Security Analysis & portfolio
management) : Nature and Scope of Investment Decisions,
Security Markets, Analysis for Equity Investment, Portfolio
Theory, Institutional And Managed Portfolios.
HRD Programmes
CT-11 (Human Resource management) :
Introduction to HRM, HRM Trends in Dynamic Environment, Career
Planning and Development, HR Information System, Current
Trends in HR. CT-12 (Human Resource planning) : HRP Process,
HR Policies and Strategies, Promotion and Job Rotation, Skills
and Multi Skilling, Human Resource Cost. CT-13 (Industrial
Relations) : Trade Unionism, Collective Bargaining, Industrial
Relations Settlement, Union Management Relation, Labour
Welfare and Social Security. CT-14 (Organisation Development)
: Introduction to Organisation Development, Ethics in OD,
Action Research, Organisation Development Interventions, Power
and Control Issues in Organisation, Knowledge Management,
CT-72 (Organisation Behaviour) - Approaches to Understanding
Organisation, Typology of Organisations, Principles of
Organisational Design, Forms of Organisational Design,
Analysing and Organising Work, New Forms of Organisation,
Emerging issues of Work Organisation and Quality of Working
life, Organisational Diagnosis - Tools and Techniques,
Questionnaire as a Diagnostic Toll, Interview as a Diagnostic
Tool, Workshops, Task-forces and other methods, Organisation
Development, Alternative Interventions, Skills of Change
Agents, Follow up and Consolidations, Institution Building.
Hospital Management Programmes
CT-02 (Principles of Hospital Management) :
Role of Hospitals in Health Care, Effective Hospital
Management, Planning, Organising, Directing and Leading,
Controlling and Financial Management CT-03 (Principles of
Hospital Planning) : Hospital Planning and Design, Outpatient
Services, The Nursing Unit, Nursing Services, Radiology
Services, Laboratory Services, Operation Threatre Suite,
Pharmacy, Central Sterile Supply Department, Hospital
Infection, Hospital Utilisation Statistics, Evaluation of
Hospital Services, Casualty & Emergency Services, Organization
and Management of Dietary Services in a Hospital, Housekeeping
and Maintenance Services CT-04 (Essential Elements of Hospital
Administration) : Marketing Management, Human Resource
Management and Industrial Relations, Purchase Management and
Maintenance Management. CT-05 (Community Health, Demography &
Biostatistics) : Community Health, Clinical Spectrum of
Disease, Epidemiological Methods 0 Diagnosis & Treatment,
Introduction to Bio-Statistics-Presentation of Data, Sampling
Methods, Test of Significance, Demographing & Vital
Statistics, Measures of Population & Vital Statistics and
Population Studies & Family Welfare. CT-06 (Medical Records
Management) : Basic Principles, Organisation Space & Equipment
Requirement, Structure & Content, Diagnostic, Classification &
Coding, Medical Audit, Preservation of Medical Records,
Medical Statistics, Quality Assurance, Medical Certificates,
Legal Aspects. CT-07 (Hospital Inventory Management) :
Materials Management, Need for Adopting Materials Management
Concept, Inventory Management, Norms for Inventory, ABC
Analysis, Economic Order Quantity, Material Handling, Store
Keeping & Ware Housing Management. CT-08 (Functional Hospital
Organisation) : Disposal of Hospital Waste, Public Relations
in Hospitals, Ethical and Legal Aspects of Hospital
Administration, Quality Assurance through Records Review and
Medical Audit, Schedules of Accommodation, Classification of
Various Services Areas and Departments in a Hospital, PHARMA
PRODUCT MANAGEMENT (CT-47) : Market Segmentation & Product
Management, Role of Product Manager & Product Life Cycle,
Product Portfolio Analysis & Development, Management of New
Product Launch, Branding, Brand Creation & Market Testing,
Factors Influencing The Brand In Product Life Cycle, Branding
Strategies and Techniques. Paradigms in pharmaceutical
industry.
Insurance Management Programmes
CT-81 (Insurance & Risk Management) :
Understanding Risk, Risk Management and Control, Introduction
to Insurance, Globalization of Insurance and Enterprise Risk
Management. CT-82 (Insurance Business Environment) : Growth &
Development of Indian Insurance Industry, Regulations of
Insurance Business and The Emerging Scenario. CT-83 (Life &
Non-life Insurance) : Introduction to Life & General
Insurance, Practical aspects of Life Insurance, Fire,
Automobile, Marine, Health, Rural, Social and Miscellaneous
Insurance. CT-84 (Management of Insurance Companies) :
Function & Organisation of Insurers, Underwriting, Claims
Management, Insurance Pricing & Marketing, Re-insurance and IT
in Insurance Sector. CT-85 (Insurance Marketing) : Evolving
Markets and Strategies, Agency Law, Becoming & Agent, The
Insurance Market, Marketing Scenario & Organisational
Objectives, Strategies, Methods & Techniques of Marketing,
Organisational Objectives, Communication & Compensation
Packages, Insurance Selling and Case Studies.
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